The runner Michael Hobson is keping a diary on the BBC (it can be seen here). I think things like this is the key, its a great easy way to help the general population understand all the effort and time needed to be an olympic athlete, its a great and very personal insight into the young lads life and hopefully will build a nice fan base for him when the real thing comes around in 2012. I wonder what other ways athletes can create a presence online, ways that we can see there progress throughout the ups and downs on the road to the olympics.
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