If you look at our athletes very clinically, they are just part of the Olympic machine, they need to be built and maintained too. We have already seen some American athletes lose funding from sponsors dropping out (source), could this happen to out lot? I hope not. We rely on the national lottery to fund our athletic program, but i suppose in these times people might be playing the lottery more.
On the other hand...
“This also might be a perfect chance for companies to jump into sponsorships, when other companies might be too financially weak to do so.”
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